Written by Colin on 7/05/2008


netflix has quickly become one of the biggest movie/tv/dvd sources (legal) in the world. the sheer simplicity behind their methods have resulted in massive growth and huge success. after all, that little envelope has been mailed to over 1,000,000,000 (1 billion) times. doesn't that make you wonder about something? the current envelope design has that cover that most people just rip off and throw away. assume this design has been used for the entirety of netflix's existence. that means over one billion covers have been thrown away because it isn't necessary in the return process. i know that there are still a lot of people who don't recycle (about 23%), which means that over 230,000,000 (230 million) covers have been thrown into landfills around the United States (assuming that percentage is correct). How many trees is that? Netflix is a great company and they have amazing service, but shouldn't they push for the recycling of their covers or allow them to be shipped back and recycled at their facilities? i highly doubt that the cost of shipping an additional mass of paper would be greater than the benefits of recycling the material to produce new envelopes. im sure they already manufacture their envelopes from recycled materials, but why not help bolster the entire process by promoting recycling of their materials.

just a random thought i had.

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